Ginger believes that successful shared transport services deliver benefit to all residents, not just direct users, and fit in and improve the street scene, not blighting it. Working together on future road design, building sustainable revenue share as well as sharing data, learning together, Ginger prioritises promoting and preserving high streets and community centres, active partnership with new major developments, improving and promoting better air quality and improved quality of life while working with community groups and building community cohesion.